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LOULOU-Addition Elle to create spring collection

Apr '08
This season, plus-sized women are invited to kick their style up a notch with the LOULOU Limited Edition Collection by Addition Elle. LOULOU magazine and Addition Elle are pleased to announce that they have joined forces to create a unique and contemporary capsule collection. The 16 runway-inspired pieces in this one-of-a-kind collection were designed and developed by Addition Elle, using the fashion expertise of LOULOU editors. In other words, they're hot!

The LOULOU Limited Edition Collection by Addition Elle will be available at 34 select Addition Elle stores across Canada starting April 10, 2008. Shoppers are invited to view the entire collection in the LOULOU 14+ section of louloumagazine.com or to shop online at additionelle.com.

"Collaborating with Addition Elle feels like the perfect fit," says Marie-José Desmarais, Publisher and Editor-in-Chief of LOULOU. "Our fashion-forward plus-sized readers are always asking us for tips and shopping advice, and we feel that this collection meets their needs. LOULOU is a style-savvy shopping inspiration for women - no matter what their dress size. So at last: a fabulous, trendsetting collection designed especially for plus-sized women."

The LOULOU Limited Edition Collection by Addition Elle is a flattering interpretation of the spring's hottest trends, featuring beautifully tailored urban basics like jackets, wide-legged trousers and flowing jersey tops embellished with brush-stroked floral patterns. Thepieces can be mixed and matched to create stunning styles for the workday, weekend and swanky soiree alike. And with prices ranging from $38 to $145, the collection offers a fantastic quality-price ratio.

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