Home / Knowledge / News / Apparel/Garments / Jeans Exchange Program kicks off Levi's '501(R) Day'

Jeans Exchange Program kicks off Levi's '501(R) Day'

22
Apr '08
When shoppers take their jeans off between April 24 and May 1 and bring them to select Levi's stores nationwide, they'll receive a 20 percent discount off a new pair of Levi's jeans.

The denim collected during Levi's "Take Your Jeans Off" campaign will be donated to Goodwill Industries to be sold in local Goodwill stores.

Proceeds from the sales will help fund Goodwill job training programs that benefit hundreds of thousands of people each year.

The "Take Your Jeans Off" program is part of Levi's long-standing commitment to community involvement and is intended to encourage customer participation in Levi's annual "501 Day".

"Social responsibility and supporting local communities are corporate values that have been woven deeply into the fabric of Levi Strauss & Co. since the company was founded more than 150 years ago," says Mark Breitbard, President of Levi's Brand, Retail.

"Partnering with Goodwill Industries this year is exciting because it gives consumers the opportunity to join in this tradition by donating their used jeans to support Goodwill's job training and career advancement programs."

"When you clean out your closet for Goodwill, you are investing in your community by supporting employment programs that benefit people who want to work but need Goodwill's help to find a job," say Jim Gibbons, President and CEO of Goodwill Industries International. "And at the same time, thanks to Levi's, you are benefiting from great savings on new Levi's jeans."


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 26th Nov 2020

Bangladesh wants duty-free entry of 42 products into Nepal

Bangladesh has sought duty-free entry of 42 products, including...

Pic: Shutterstock

Textiles | On 26th Nov 2020

Curbs on exports to China may cripple Oz wool industry

The Australian wool industry may witness a crippling effect of...

Pic: Shutterstock

Retail | On 26th Nov 2020

BRC hails UK govt decision to open all retail after Dec 2

In response to Prime Minister Boris Johnson's announcement that all...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Increased need for online fitting solutions as retailers shift to...

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Mukesh Bansal,

Mukesh Bansal

Vardhman is one of the largest integrated textile manufacturers of India...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Alexander Foll,

Alexander Foll

Germany-based H Stoll AG &amp; Co KG manufactures flat knitting machines....

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search