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Babies'R'Us offers Carter's nursery furniture collection

01
May '08
Carter's Inc, the largest branded marketer in the United States of apparel exclusively for babies and young children, has introduced two infant furniture collections. The fashionable and affordable collections -- Classic Sleigh and Casual -- are available exclusively at Babies"R"Us.

"For over 140 years, Carter's has created high-quality clothing, bedding and accessories for babies and young children. Consumers trust our products and choose Carter's as the first brand for their newborn babies," said Joe Pacifico, President of Carter's Inc.

"We worked closely with Babies'R'Us to develop a fresh and innovative product offering, and we believe these furniture collections are a natural extension of our quality brand story."

The Classic Sleigh and Casual furniture collections combine the strength of the Carter's brand, one of the most trusted and loved baby brands, with the expertise of Babies"R"Us as the authority on baby products.

With parents in mind, both collections feature hidden hardware, rounded edges, easy-glide rail systems, and new solutions for storage. Carter's licensed Butterfly Living, LLC to manufacture the collections.

"Carter's is a name that parents and grandparents know and trust, and we are pleased to be working with them to offer these differentiated nursery furniture collections to our customers," said Deb Derby, President -- Babies"R"Us.

"The fashionable, functional and affordable collections are idealadditions to the broad assortment of classic and contemporary nursery furniture available exclusively at Babies'R'Us."

The complete Classic Sleigh and Casual collections are available in Babies"R"Us stores now and viewable online.

Carter's Inc


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