Aeropostale finds new destination

05 May '08

2 min read

New York City-based teen retailer Aeropostale announced their plans to roll out stores in Puerto Rico and the opening of its first Puerto Rico store at Plaza Carolina in Carolina. The remainder of the initial roll out will occur in the weeks following at Plaza Las Americas in San Juan, and in the latter part of the year, at The Prime Outlet Puerto Rico in Barcelonesa.

"We're excited to be expanding Aeropostale in Puerto Rico," says Tom Johnson, Chief Operating Officer, Aeropostale. "We feel Puerto Rico is the natural next step as we continue to connect with our core customer, young men and women." The company plans to open an estimated 10 to 12 additional stores by 2010.

Puerto Rico is Aeropostale's second expansion outside the United States. In 2007, Aeropostale opened 15 stores in Canada.

"The energy of the teens in Puerto Rico mixed with our excitement for being here, will prove the right fit," says Johnson, "With the anticipation of the opening growing, as well as the company's success in the United Sates, we know Aeropostale will becomes a teen favorite in Puerto Rico."

The openings will be supported through an integrated marketing effort. Some of these efforts include outdoor advertising, in-mall marketing, radio remotes, and in-store grand opening giveaways.

Aeropostale offers trend-right clothing at compelling value for teens and young adults. Each Aeropostale store carries both men and women's apparel and a full range of accessories.

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