Home / Knowledge / News / Apparel/Garments / Employee uniforms help gain market share during downturns

Employee uniforms help gain market share during downturns

22
May '08
With signs of a recession all around us, now more than ever is an ideal time for the success-minded company to pro-actively advertise their business image and brand to gain market share.

As Harvard Business School professor John A. Quelch notes: "It is well documented that (companies) that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment."

And, as such highly-competitive service industries as airlines, hospitality, and parcel delivery have repeatedly proven, one of the most effective forms of advertising is the use of easily recognizable, image-enhancing employee uniform programs.

"The uniforms that employees wear on the job provide a unique promotional vehicle for companies because the custom apparel serves as 'walking billboards' to promote their services and products," says Robert Isaacson, Director of Marketing for UniFirst, a provider of uniform and work apparel programs to companies throughout North America.

"Additionally, when uniforms are selected with the wearer in mind, garment styling, image, and function can have a positive influence on employee attitudes and their job performance both of which ultimately translate to improved products and services and, in turn, stronger customer loyalty."

Isaacson says examples of the advertising effectiveness of uniforms abound. "Most consumers, for example, who see a brown uniformed UPS employee, will immediately think about the company's worldwide mailing and delivery service capabilities.


Must ReadView All

Pic: Shutterstock

Textiles | On 26th Jan 2021

China's textile & garment exports rise 9.6% in 2020

Despite the COVID-19 pandemic and global economic slowdown, textile...

Pic: Shutterstock

Textiles | On 26th Jan 2021

Vietnam, Israel to sign labour cooperation pact this year

Israel and Vietnam recently initiated negotiations over a labour...

Pic: Shutterstock

Fashion | On 25th Jan 2021

Boohoo buys Debenhams brand, website, but not its stores

Boohoo has reportedly purchased Debenhams brand and website for £55...

Interviews View All

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Uhan Soebiantoro,

Uhan Soebiantoro

Luckytex is an integrated textile manufacturing company founded by...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Amol Bhagwati,

Amol Bhagwati

A textile finishing solution provider, Inspiron Engineering Private...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search