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Trent to take franchise route for Westside stores expansion

23
May '08

Westside, Tata's established and leading chain of retail stores across India plans to expand its reach to the Tier II and III cities through the franchise route.

Through this model, Westside, plans to reach out to consumers across 37 cities in the country giving them access to stylish yet affordable wear.

Speaking on the plan, Ms. Neeti Chopra, Head-Marketing, Trent Ltd said, “We believe that there is huge business potential in Tier II & III markets.

Consumers in these cities are well informed about the latest trends and are willing to spend. But, unfortunately they do not have any access to fashionable apparel.

Hence, through this business model we aim to reach out to them and give them a world class shopping experience at affordable prices.”

As the current economic boom in India spreads to Tier II and Tier III cities and towns, reaching out to prospective consumers in these cities is high on the agenda of most retail companies. Hence, the market presence in these cities and towns is key to Westside growth and profitability.

Westside has identified cities on the basis of investment potential of the business community, consumption trends and spending potential of the consumers.

Among the short listed cities are Allahabad, Patna, Guwahati, Dehradun, Madurai, Kolhapur, Jammu, Bareilly, Aligarh, Cochin, Pondicherry, Trivandrum and Salem.

The stores would be spread across 8,000-12,000 sq ft. and will be set up with an initial investment of Rs 1.5-2 cr. Westside is inviting franchise proposals from the prospective franchisees of the short listed cities.

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