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Calvin Klein brings CK Jeans S/S collection at Oasis Mall

05
Jun '08
After a successful launch in April last year followed by the launch of eight stores in 12 months, Calvin Klein Inc, the world's leading fashion brand from America which celebrates its 40th anniversary this year, opened its first store in Bangalore at Lifestyle -Oasis Mall at Koramangala. With 900 square feet of shopping space, Calvin Klein brings to Bangalore the CK Jeans Spring Summer'08.

This season's collection brings you light fabrics, luxe metallic elements and new style innovations for both men and women! Known for its innovative advertising, the campaign for Spring Summer '08, is shot in Los Angeles by fashion photographer David Sims, featuring Hollywood actress Kate Bosworth alongside Garret Neff, the current face of CK's fragrance. Sensual and fresh, the campaign sets the tone for the entire line; natural, effortless, dynamic and sexy.

Says Oliver Kaye, Business Head, Calvin Klein, “Since its launch in 1978, Calvin Klein Jeans has been positioned as the authentic International Designer Jean Brand, known for great fits, attention to detail, and innovative fabrics.

Bangalore is an important city in our overall roll-out plan and we are very pleased to launch this wonderful brand for the fashion conscious consumers of the city.” Calvin Klein recently also opened its second store in Bangalore at the Bangalore International Airport.

The Spring Summer '08 collection presents an interplay of natural and organic fabrics throughout the range. Distressed, washed denim creates an understated, relaxed look, contrasting with structured, garment-dyed cottons for a tailored feel.


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