Home / Knowledge / News / Apparel/Garments / Behati Prinsloo is the new face of the VS PINK Collegiate Collection

Behati Prinsloo is the new face of the VS PINK Collegiate Collection

17
Jun '08
Victoria's Secret PINK has partnered with The Collegiate Licensing Company (CLC), an IMG company, to launch an exclusive assortment of collegiate co-branded merchandise.

This unique program features VS PINK's highly recognizable brand iconography and the names and logos of the top universities on fashion apparel.

This co-branded licensing program will enable VS PINK to maintain its dominance as a fully articulated collegiate lifestyle brand.

VS PINK has initially selected 33 top universities based on their regional appeal and large student and alumni populations.

VS PINK worked with existing collegiate licensees to develop the product and to gain access to campus retail channels such as bookstores and event sales, providing a tremendous amount of growth potential for the VS PINK Collegiate Collection.

On July 1, 2008, the assortment will be available through multiple channels including select Victoria's Secret stores, online in the catalogue, as well as the new Victoria's Secret PINK magalog.

The Collegiate Collection includes 9 different items, including fleece pants, hoodies, panties, tees, and totes and will be available in approximately 375 stores, many of which are in close proximity to the universities in the program.

Starting on June 20, Victoriassecret.com will have a selection of items available for all schools.

Behati Prinsloo is the new face of the VS PINK Collegiate Collection. Behati was born in 1989 in Namibia, Africa and started modeling in 2006.


Must ReadView All

Pic: Shutterstock

Textiles | On 16th Oct 2021

China's economic growth reflects strong resilience, vitality: Li

Premier Li Keqiang has said China is capable and confident of...

Pic: Shutterstock

Apparel/Garments | On 16th Oct 2021

BGMEA urges Bangladesh govt to reskill & upskill RMG workers

The Bangladesh Garment Manufacturers and Exporters Association...

Pic: Shutterstock

Retail | On 16th Oct 2021

UK retail sales rises by 0.6% in Sep 2021; figure 5.6% in Sep 2020

Total UK retail sales rose by 0.6 per cent in September this year...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Next level is to inject new features:

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search