Home / Knowledge / News / Apparel/Garments / Nickelodeon ties up with Lucky for Election-Themed t-shirt

Nickelodeon ties up with Lucky for Election-Themed t-shirt

27
Aug '08
Nickelodeon & Viacom Consumer Products, the world's leading television-based licensing organization, and Lucky Brand announced a line of election-themed kids' t-shirts inspired by Nickelodeon's Kids Pick the President campaign.

The shirts will have a limited-run nationwide in 115 Lucky Brand Kids, Lucky Brand Adult, and Nordstrom Department stores in U.S. cities including: New York; Los Angeles; Las Vegas; Miami; and Washington D.C. among others. The new deal was announced in conjunction with the MAGIC Marketplace Trade Show, taking place Aug. 25-27 in Las Vegas.

Marking the first retail presence for Nickelodeon's Kids Pick the President campaign, the new line of t-shirts will be available in both boys' and girls' sizes. Retailing at $34, the 4,000 limited-edition tees will hit shelves in mid-September.

Each shirt will feature a Kids Pick the President hang tag describing the campaign and how kids can get involved. Nickelodeon's award-winning Kids Pick the President is designed to involve kids in the election process and give them a voice in the U.S. presidential election.

"Nickelodeon strives to be everywhere kids are on every platform and throughout all our businesses," said Hal Snik, Senior Vice President of Domestic Licensing, Nickelodeon & Viacom Consumer Products.

"With such an ambitious, socially aware and stylish millennial generation on the rise, it's essential to create and offer products that are relevant to their everyday lives."

"Lucky Brand Jeans is built on vision without compromise and has been inspired by the idea that with possibility, you can pursue your passions and live your dreams," said Kristin Patrick, Vice President of Marketing for Lucky Brand Jeans. "The Nickelodeon and Lucky Brand limited-edition Kids Pick the President t-shirt reflects both of our company's missions."

The 2008 Kids Pick the President campaign marks the sixth U.S. presidential election covered by Nickelodeon. Kids have accurately predicted the outcome of four-out-of-the-last-five presidential elections and are encouraged to vote for the next U.S. president beginning Oct. 12.

Leading up to the Kids Pick the President online vote, interstitial content featuring the campaign's 'Election Connection Team' and Nick News specials hosted by Emmy Award-winning journalist Linda Ellerbee will air through October.

This election year's vote follows Nickelodeon's first-ever kids' primary, held earlier this year, where kids correctly forecasted this year's candidates: Senators John McCain and Barack Obama.

Nickelodeon


Must ReadView All

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 20th Apr 2021

New guidance for Vietnam's apparel and footwear industry

The Australian Human Rights Commission has released new human rights...

Pic: Shutterstock

Textiles | On 20th Apr 2021

Egypt ready for world's largest textile factory by March 2022

Egypt is going full throttle with the construction of a textiles...

Pic: I Love Coffee dot Today / Shutterstock.com

Apparel/Garments | On 20th Apr 2021

COVID-19 lockdown halts garment production in parts of Cambodia

A 14-day lockdown imposed to curb the spread of COVID-19 pandemic has ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Farmers who produce seeds earn 50 per cent more

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search