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Nickelodeon ties up with Lucky for Election-Themed t-shirt

27
Aug '08
Nickelodeon & Viacom Consumer Products, the world's leading television-based licensing organization, and Lucky Brand announced a line of election-themed kids' t-shirts inspired by Nickelodeon's Kids Pick the President campaign.

The shirts will have a limited-run nationwide in 115 Lucky Brand Kids, Lucky Brand Adult, and Nordstrom Department stores in U.S. cities including: New York; Los Angeles; Las Vegas; Miami; and Washington D.C. among others. The new deal was announced in conjunction with the MAGIC Marketplace Trade Show, taking place Aug. 25-27 in Las Vegas.

Marking the first retail presence for Nickelodeon's Kids Pick the President campaign, the new line of t-shirts will be available in both boys' and girls' sizes. Retailing at $34, the 4,000 limited-edition tees will hit shelves in mid-September.

Each shirt will feature a Kids Pick the President hang tag describing the campaign and how kids can get involved. Nickelodeon's award-winning Kids Pick the President is designed to involve kids in the election process and give them a voice in the U.S. presidential election.

"Nickelodeon strives to be everywhere kids are on every platform and throughout all our businesses," said Hal Snik, Senior Vice President of Domestic Licensing, Nickelodeon & Viacom Consumer Products.

"With such an ambitious, socially aware and stylish millennial generation on the rise, it's essential to create and offer products that are relevant to their everyday lives."

"Lucky Brand Jeans is built on vision without compromise and has been inspired by the idea that with possibility, you can pursue your passions and live your dreams," said Kristin Patrick, Vice President of Marketing for Lucky Brand Jeans. "The Nickelodeon and Lucky Brand limited-edition Kids Pick the President t-shirt reflects both of our company's missions."

The 2008 Kids Pick the President campaign marks the sixth U.S. presidential election covered by Nickelodeon. Kids have accurately predicted the outcome of four-out-of-the-last-five presidential elections and are encouraged to vote for the next U.S. president beginning Oct. 12.

Leading up to the Kids Pick the President online vote, interstitial content featuring the campaign's 'Election Connection Team' and Nick News specials hosted by Emmy Award-winning journalist Linda Ellerbee will air through October.

This election year's vote follows Nickelodeon's first-ever kids' primary, held earlier this year, where kids correctly forecasted this year's candidates: Senators John McCain and Barack Obama.

Nickelodeon


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