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Romeo Advertising to launch Gives Back program with S&K

13
Sep '08

S&K Menswear has launched a new referral program designed to raise money for local churches, charities and schools. S&K GIVES BACK enables customers to have 5% of their purchases to be donated back to any church, charity or school of their choice. S&K has partnered with Romeo Advertising (Nashville, TN) to spearhead the project.

S&K Menswear and Romeo Advertising designed a new website, skgivesback.com, to manage the new program. Once members individually enroll their church, charity or school, they encourage other members to enroll in the program to increase the donation potential for each organization.

Each time an enrolled member makes a purchase at S&K, 5% of that purchase is donated back to the chosen organization. Each participating organization will be paid monthly, based on eligible purchases and must be a not-for-profit organization.

Bryan Kipp, VP Marketing at S&K, commented, “S&K Menswear has been looking for a meaningful way to give back to the communities that support us. We are excited to have been able to partner with Romeo Advertising to make this a reality after many months of planning.”

Since its launch on August 8th, over 500 churches, charities and schools in the Eastern United States have been enrolled by S&K Menswear customers and associates.

Joe Romeo, founder and CEO of Romeo Advertising, commented, “we're excited to launch this exciting new program with S&K Menswear that allows S&K to give back to local communities.” Joe Romeo has partnered with companies such as Tyson Foods, Chevron and Proctor & Gamble, developing unique marketing concepts and business strategies using a customer-centric creative and interactive approach.

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