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Columbia Sportswear launches debut store
16
Sep '08
Recently, Columbia Sportswear Company, one of the leading active outdoor apparel and footwear manufacturers in the world, opened a retail shop in Beijing city.

This is Company's first store in China Mainland and it does not have any outlets in Hong Kong, Macao as well as Taiwan.

This shop, covering 244 square meters, has been given a unique and modern look that is sure to impress the Chinese locals. The Store also makes use of advanced technology to provide the customers with an actual outdoor feel.

This outlet will offer wide range of outdoor gears, emphasizing the Company's 'Head-to-toe outfitting to protect you in all weathers' concept.

Columbia Sportswear official said that China offered huge opportunities and they will aggressively spread their wings here. Company is preparing to develop by promoting outdoor culture in China.

Fibre2fashion News Desk - China


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