Home / Knowledge / News / Apparel/Garments / Bosideng presents latest design trends for down apparel in 2009

Bosideng presents latest design trends for down apparel in 2009

23
Sep '08
China's largest down apparel company, Bosideng International Holdings Limited showcased a series of new products at the "Bosideng 2008 Fashion Carnival" held in Changshu, Jiangsu this week.

During the showcase, Bosideng unveiled its first series of non-down apparel products, representing the formal commencement of the Group's expansion plan into non-down products.

The first series of non-down products released by Bosideng integrates the elegance of evening gown and the toughness of suit.

It focused on style and cutting, emphasized on details, and embodied the beauty of fashion in a modern city. Besides, at the same occasion the Group also presented the latest design trends for the down apparel in 2009, using different colors to represent consumers with different characters.

For example, Bosideng used black, white and bluish grey to represent the white-collar in the city, popular colors like mustard yellow, navy green for the leisure group, and also pure yellow, red and blue for the energetic youngsters.

Bosideng's first non-down apparel flagship store was also launched in Changshu earlier. In the coming year, the Group will expand its network of non-down apparel in first and second-tier cities by setting up more non-down apparel stores to increase its market share.

It is expected that the number of Bosideng non-down apparel stores will reach approximately 50 by the end of March 2009.

Regarding the official launch of non-down apparel products, Mr. Gao Dekang, Chairman of the Group, commented: "It is an important milestone for Bosideng to officially launch its non-down apparel.

The Group strives to develop non- down products so as to increase product categories and expand the Group's business.

In the future, we will maintain down apparel as our core business and bring customers quality and fashionable down apparel.

At the same time, we will develop our non-down apparel business by leveraging the Group's experience and competitive advantages, so as to position Bosideng as an all- rounded non-seasonal brand.

We believe that the business of the Group will further develop with promising future and bring maximum return to our shareholders."

Bosideng International Holdings Limited


Must ReadView All

Pic: Better Work

Apparel/Garments | On 24th Oct 2020

Positive change in Cambodian garment sector due to ILO BWP

Cambodian factories receiving the full package of services by Better...

Pic: Awaj Foundation

Apparel/Garments | On 24th Oct 2020

COVID erodes income of a third of Bangla apparel workers

Nearly a third of Bangladeshi garment workers suffered loss of...

Pic: Ralph Lauren

Fashion | On 24th Oct 2020

Ralph Lauren, Parity.org convene group to close gender gap

Ralph Lauren, which designs and markets premium lifestyle products,...

Interviews View All

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Paolo Toricella,

Paolo Toricella

Electronics for Imaging (EFI) is a global technology company, based in...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ritu Ajbani & Neha Agarwal,

Ritu Ajbani & Neha Agarwal

Petit Royal, co-founded by entrepreneurs <b>Ritu Ajbani and Neha...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search