Home / Knowledge / News / Apparel/Garments / Lifestyle brand Cherokee to be exclusively available at Megamart
Lifestyle brand Cherokee to be exclusively available at Megamart
25
Sep '08
Arvind Limited, India's largest integrated textile manufacturer and a leading branded apparel & retailer, operating across the entire value chain from design to fabric to brands has launched the world's largest family lifestyle brand Cherokee in India.

Brands that Cherokee Inc owns and represents generate over $4 billion in annual retail sales worldwide. The company's principal focus is global 'retail direct' licensing.

The Company has partnered with several of the best known retailers in the world including Target Stores, Tesco Plc, TJX Companies, Zellers (Hudson Bay Company) and Pick'n Pay among others in providing consumers with well understood brands, making them available on an exclusive basis with these retailers.

“We are very excited to have the opportunity to license the Cherokee brand for India. Cherokee is one of the fastest growing family brands worldwide and with our experience of working with international brands and knowledge of the Indian retail environment; we are confident that Cherokee will soon be one of the largest family lifestyle brands across India.

Cherokee will be exclusively available at Megamart, Megamart is known for offering consumers big brands and big savings. Cherokee is a perfect fit in our portfolio of brands and strengths our consumer offer manifold,” said Mr. J Suresh, CEO-Brands & Retail Arvind Ltd.

According to Larry Sass, Executive Vice President & Managing Director Business Development, Cherokee Inc, “India is one of the fastest growing economies around the world. This provides Cherokee with tremendous growth potential.

This relationship with Arvind & Megamart is a huge step towards our 'World Branding' objective. Arvind's track record and experience in building brands is tremendous and we are happy to partner with them”.

“There is no better partner who understands both branding and retail as Arvind Ltd. Arvind, was the first company to bring leading international clothing brands to India and their brand list and retail experience and expansion plans is impressive.

Their Megamart Outlet Centres, their Megamart stores and their retail experience provides us the right model for success,” said Mark Nawrocki, Executive Vice President & Managing Director Brand Development, Cherokee Inc.

ARVIND LTD


Must ReadView All

Pic: Alizila

Apparel/Garments | On 24th Mar 2019

Barclaycard and Alipay become partners

UK-based Barclaycard and Alipay have become partners which will allow ...

Pic: True Fit

Apparel/Garments | On 24th Mar 2019

True Fit to reach 100 million registered users mark

True Fit, the data-driven platform that made the industry's Fashion...

Pic: Ecutopia

Information Technology | On 24th Mar 2019

Ecutopia & Jesta form supply chain optimising platform

Ecutopia, a powerful platform that enables collaborative trade and...

Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search