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Maidenform appoints Patrick Burns as EVP of Sales & Marketing

14
Oct '08
Maidenform Brands Inc announced the appointment of Patrick J. Burns as Executive Vice President of Sales and Marketing, effective October 13, 2008.

In this newly-created position, Mr. Burns will lead the Company's sales and marketing efforts globally, in addition to strategically driving Maidenform's direct to consumer businesses. Previously, these areas reported to Maurice Reznik, Maidenform's Chief Executive Officer. Mr. Burns will report directly to Mr. Reznik.

Mr. Burns, 47, joins Maidenform from the Kellwood Company, where he served in a number of senior executive roles, including most recently as Corporate Vice President and Group President of Lifestyle Alliance, which is comprised of the Sag Harbor, Koret and Briggs New York brands.

Since joining Kellwood in 2002, Mr. Burns also served as the company's Corporate Vice President-Chief Strategy and Marketing Officer, President of Kellwood Intimate Apparel and Chief Executive Officer of Gerber Childrenswear.

From 1988 to 2002, Mr. Burns was with the Sara Lee Corporation, where he held several senior management positions in sales and marketing, including his most recent role as Vice President, Customer Marketing for Hanes Underwear. Mr. Burns also held brand development positions at Clorox and Procter and Gamble.

"Pat's accomplished career as a brand executive, combined with his strong wholesale customer relationships, will help us drive the business to new levels of success," stated Maurice Reznik. "As we begin implementing our long-term strategic plan, Pat and our team will pursue and capitalize on specific growth initiatives that we expect will drive solid financial performance."

Commenting on the announcement, Patrick Burns added, "I am excited to join the Maidenform team where I will combine my consumer market experiences and extensive wholesale relationships with my passion for increasing brand equity. Maidenform's strong reputation for innovation in the marketplace provides me with the opportunity to fully leverage my background to help drive and realize the Company's exciting growth opportunities."

Mr. Burns received his BA in economics from Boston University and holds an MBA from Wake Forest University.

Maidenform Brands Inc


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