Home / Knowledge / News / Apparel/Garments / Black Water Designs to distribute CW-X Conditioning Wear

Black Water Designs to distribute CW-X Conditioning Wear

04
Nov '08
Wacoal Sports Science Corp, makers of CW-X Conditioning Wear, has appointed Black Water Designs (BWD), a division of Barrett Marketing Group Corporation, its exclusive Canadian distributor. BWD, based in Toronto, is also the Canadian licensee of Sierra Designs and Ultimate Direction, and the exclusive distributor for Karrimor products.

BWD has been in business over 25 years in the specialty outdoor retail market and nine years in the specialty running retail market.

“We are excited to have the opportunity to continue to build on CW-X's foundation already established in the Canadian Market,” said Jeff Bean, general manager of Black Water Designs. “CW-X is a key part of realizing Black Water's goal to be the source for great outdoor athletic apparel and equipment in Canada. CW-X, as the original anatomically engineered performance apparel brand, fits our philosophy perfectly.”

Adds John L.A. Wilson, president and COO of Wacoal Sports Science Corp., “Now that CW-X has become available in over 900 sports and outdoor specialty stores in the U.S., we're more focused on achieving even further growth in the Canadian market. Our alliance with BWD, combined with support of the elite level athletes on the Canadian Alpine ski teams, makes us well-positioned to capitalize on the excitement that will build as the Vancouver 2010 Winter Olympics approach.”

CW-X applies the principles of kinesiology – the study of human movement – to create a line of athletic wear which functions in concert with the body. Built-in patented Conditioning Web technology supports joints and muscles at critical points to enhance performance and help prevent injury and improve athletic performance.

CW-X is the world's first truly anatomically engineered high performance sports apparel. The CW-X Conditioning Web is specifically tuned to provide total support to the key muscle groups and joints of the lower limbs and upper body. CW-X is made for a wide variety of high-energy activities, including running, fitness walking, hiking, cycling, skiing, snowboarding, track and field, and other fitness activities. Wacoal Sports Science has been issued patents for CW-X technology in Japan and Europe, with 12 patents in the U.S. alone.

The product is endorsed by the Canadian Alpine and Para–Alpine Ski teams, and USA Luge team, as well as world–class athletes in a variety of outdoor endurance sports including adventure racing teams, mountain climbers, ultra distance racers, and the company's Sports Medicine Advisory Board.

Wacoal Sports Science Corp


Interviews View All

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Priyanka, Studio Priyanka Rajiv

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Will Qian,

Will Qian

Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search