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Women's brand Madame plans to double store count by 2010

05
Dec '08
Responding to the increasing demand in the Capital, Madame the leading brand of women's western wear has opened its 13th retail outlet in Saket. After this addition the present tally has reached a number of 51 in India. The 550 sq. ft franchisee outlet stocks the entire Madame merchandise.

The opening is a part of Madame's retail strategy, which includes plans to open exclusive stores & shop-in-shops in all major fashion markets across the country. The brand already has a strong Zonal Representation Network of over 600 Multi Brand Outlets and is also marketed through the big-format stores including Lifestyle and Central.

Madame strongly positions itself as "The Women brand" and whets the appetite for fashion of women from all walks of life. It has been able to carve a niche for itself in the ready-to-wear market with its innovative styling that couples international fashion trends with day-to-day functionality.

Primarily known for its wide range of casual wears, the introduction of a limited edition of formal and party wear in its Winter/Fall collection 2008 is another addition to the youthful offering to accentuate the "Work hard and party harder" spirit.

Talking about the expansion plans, Mr. Bipin Jain, Director, Madame says, "Exclusive retail presence ensures increased brand equity and opportunity to gauge customer response directly. Moreover, we want to provide an unvarying international experience of shopping to our customers across all outlets.

Plans are afoot to increase the number of retail outlets for Madame, from 51 to 100 by 2010. We see huge potential in the Capital and have plans to expand further in the city."

Madame Outlets' interiors are designed in a way to provide a relaxed and soothing ambience to the customer to discover a new world of Fashion in their own time.

About Madame:
With more than 15 years in the Indian Market, MADAME has been the first and only home brand to provide girl and woman apparels so exclusively. One thing that has been synonymous with the brand since it's inception in 1993 is "contemporary styling'.

With a team of competent designers, an in house design team and great focus on quality; MADAME produces over 1,200 unique designs every year to quench the style and fashion requirement of the trendy woman. The brand has been achieving 100% growth in consecutive years and was nominated in the top five Woman's Western Wear Brands in the country by CMAI.



Madame


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