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'Top Ten Gear of the Year' awarded to Duofold's wool base layer

19
Dec '08
Duofold's new Varitherm High Performance Wool base layer, which features superior insulating qualities and moisture management and odor resistance technology, has been named 2008 Top Ten Gear of the Year by Stephen Regenold - aka "The Gear Junkie." Duofold, an outdoor industry leader with more than 100 years of history of outfitting some of the world's leading adventurers, introduced the Varitherm High Performance Wool style in September 2008.

"Being named 2008 Top Ten Gear of the Year by one of the most widely-followed gear experts speaks volumes for Duofold's commitment to product innovation and quality," said Don Burton, director of marketing for Duofold, the base layer apparel brand of Hanesbrands Inc. "Base layer is the foundation of any good outdoor apparel system, and we are very pleased to be recognized for developing the best product in the marketplace."

The new High Performance Wool base layer tops and bottoms are part of Duofold's Varitherm premium performance collection, which also includes Expedition Weight and Mid Weight options. All three lines are designed for high activity with key benefits such as moisture management, odor control and 360-degree stretch for ease of movement.

Duofold Varitherm High Performance Wool base layer successfully combines all the benefits of 100% Merino Wool with the advanced performance of synthetic fibers. The combination of Dri-release(R) and FreshGuard(R) fabric technology enables the Varitherm High Performance Wool to dry four times faster than 100% wool and inhibit odor-causing bacteria growth.

1.It is specifically designed for warmth in very cold weather and delivers a higher level of thermal insulation than other 100% wool base layer products of similar weight.
2.All performance benefits last the lifetime of the garment so they will never wear or wash away. Duofold Varitherm High Performance Wool is recommended for high activity outdoor sports such as running, snow sports, hiking and cycling.

In addition to the Varitherm line of base layer tops and bottoms, Duofold also offers the Sportsman line of base layer for thermal protection while hunting, fishing and working outdoors, the Originals collection that features two-layers combining cotton next to the skin and a wool outer layer, the Thermals collection featuring two layers combining cotton next to the skin and a polyester outerlayer, and the Protherm collection of lightweight base layer for high activity cold-weather sports that can be worn as base layer or alone as outerwear.

About Duofold(R):
Introduced in 1906, Duofold is a leader in base layer apparel for men, women and children. As an outfitter of the National Ski Patrol, Professional Ski Instructors of America and American Association of Snowboard Instructors, Duofold is the expert in helping winter athletes and outdoor enthusiasts perform at their best even under the most challenging weather conditions. Duofold is best known for its popular Varitherm and Originals cold-weather products.

Hanesbrands Inc


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