Total Apparel to become retail partner for FIFA events
24 Dec '08
4 min read
The new FIFA branded merchandise will consists of several product silos in men's, women' s and children's apparel, accessories, footwear and headwear, as well as other licensed categories that are inspired by the history of the FIFA World Cup and the look and feel of the 6 billion fans (all over the world) who follow the sport. The silos: Trophy, Heritage, Editions, Essentials, CODE, Event and Sports Graphics will fall under 3 distinct brand pillars:
- History and Heritage. 1904 and Editions will celebrate the 104 years (1904-2008) of FIFA and the FIFA World Cup tournaments from 1930-2006
- Contemporary football (soccer) culture. Trophy, Code, Sports Graphics and Essentials take their inspiration from different aspects of this wonderful game including fashion trends throughout the years, urban fan culture/street football, video gaming, FIFA's own social and community programs such as FIFA Football for Hope and of course the world recognized FIFA World Cup Trophy
- Events. The Event silo is directly inspired by not just the upcoming 2010 FIFA World Cup that is being held in South Africa for the first time (11 June to 11 July 2010) but also the numerous other FIFA World Cup Matches and Events for women, men, youth, Futsal and Beach Soccer as well as the FIFA Interactive World Cup
FIFA branded merchandise is scheduled for a Spring/Summer 2009 launch in the USA and will be available at select retailers nationwide.
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