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Laughing Out Loud Kids debut collection wins 'Best in Show' Award

21
Jan '09
The premiere collection from new children's apparel label Laughing Out Loud is already receiving accolades. The Spring/Summer '09 line from designer Mila Cole, which debuted at New York's premiere Children's Club trade show in October, has received the covetable “Best in Show” award honoring market newcomers from longtime industry expert Tina Barry, a correspondent for JamesGirone.com, a revered online guide to the children's marketplace.

Selected for its child-appropriate fashion, successful incorporation of leading trends, and cohesiveness as a collection, Barry noted that Laughing Out Loud's “freewheeling sportswear” stands out from other brands due to its modern look, vibrant colors, and high-quality Pima cotton knits and woven fabrics.

In addition, she highlighted the designer's talent for bringing whimsy to clean-lined silhouettes through bold touches like wide stripes and ribbon embellishments. Barry picked a multi-tiered dress as the must-have design from the brand's spring collection: “With the ruffled body, the rich charcoal lining and [a] bold crisscrossed woven ribbon, the Flamenco dress lives up to its name,” she said.

“As a new label, we're thrilled to have been pinpointed as an exceptional newcomer to the children's wear market,” Cole said. “With children's retailers looking for new and fresh designs to keep their customers shopping amid a troubled economy, this award provides evidence that ours is a brand to watch.”

Lawyer-turned-designer Mila Cole debuted her children's wear label in 2008, hoping to share with other parents styles that evoke the love, laughter and liveliness of her own two sons. Made for boys and girls ages 0 to 6, her designs emphasize comfort and quality and are made of high-grade Pima cotton sourced from her native Peru.

Laughing Out Loud


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