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INVISTA presents innovative legwear trends for 2010

23
Jun '09
The Romantic Body
INVISTA, one of the leading producers of integrated fibres and polymers and owner of the LYCRA fibre brand, has launched a Legwear Innovation Collection dedicated to the spring/summer season of 2010.

This additional investment from INVISTA underlines its commitment to creating long-term value for the global legwear industry by helping to develop legwear according to consumer needs. This Legwear Innovation Collection is the first part of a series of fibre and product innovations which INVISTA will launch in the coming months for the global legwear market.

The Legwear Innovation Collection 2010 presents five hosiery and seamless fashion directions showcasing LYCRA and T400 fibres. It is based on fashion trends that move between two distinct directions of thinking: rigour and escapism.

New hosiery machines and yarn types such as the T400 fibre, an innovative and first of a new generic fibre class, allow the leg to become once more a centre piece in the world of fashion.

The 2010 Legwear Innovation trends highlight new playful and seductive ways of using opaque and sheer contrasts; customised layering of different types of legwear; bold cut-outs and creative lace looks:

Painterly:
• Exotic bright colours and kaleidoscopic patterns are back unleashing the desire for escapism during tough economic times
• Perfect for this trend, the younger consumer increasingly appreciates modern art and pop culture
• The body, and especially the legs, form the canvas for innovative and arty vibrant colours, sometimes overprinted or spray-painted onto opaque and sheer hosiery with LYCRA fibre
• Tattoo-type ornamental decorative patterns extend from skin to fabric

Weightless Layering:
• Lightness in every aspect of modern life is essential in fashion and interior design
• Inspired by modern dance, this trend includes silhouettes of floating layers and dresses that flutter with every moment
• Uneven hems which are short in the front and long at the back require new types of hosiery, footless tights and leggings in diverse lengths. All of which are made with LYCRA fibre for comfort and perfect fit
• Yet again, legwear becomes an important and indispensable accessory to play with - the base can be a sheer knee-high or sock, layered with barely there bits and pieces, draped delicately around the leg
• Soft, fresh pastel shades underscore this ethereal mood

The Romantic Body:
• Openwork effects and reworked lace aesthetics in over-the-knee, knee-highs, short socks and leggings styles bring romance to a fast-paced urban lifestyle
• The lace look from the days gone by is brought to life in the 21st century with the help of modern technology and the comfort and fit of LYCRA fibre
• This legwear trend conveying the romantic mood should be worn with short and full skirts, dresses and rounded bloomer type shorts
• Favourite colours are white, off-white, pale pastel shades and neutrals


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