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Affliction Black embarks into new casual-luxury category for men

24
Aug '09
Renowned for artistic graphics and distinct imagery, Affliction Clothing embarks into a new casual-luxury, better sportswear category for men. Affliction Black Premium, a complete collection of apparel and accessories for fashion-forward men and women, premiered its women's collection last season, and debuts its men's collection at the Project Trade Show in Las Vegas September 1st - 3rd. Black Premium offers consumers a unique take on better contemporary sportswear by fusing all the elements Affliction is known for in a grouping of slim and tailored fits made from the finest imported fabrics.

Led by the former design and manufacturing team from Seven For All Mankind, the Black Premium collection pushes the envelope when it comes to detail. "From metal chain embroidery and gel prints to reversible and double layer garments, the unique elements and details in the line are extraordinary," said Affliction's creative director, Eric Foss. "They are matched by the vision and expertise from our new design team. It's a perfect combination."

The Spring 2010 men's collection includes premium denim and trousers, leather motorcycle jackets, premium cotton outerwear jackets, blazers, wovens, polos, henleys and supima cotton t-shirts.

Affliction Black Premium will be distributed at select department stores, contemporary boutiques, online retailers and Affliction flagship stores in Los Angeles, Las Vegas and Miami.

Affliction Black Premium is a unique mix of tailoring and slim, sexy silhouettes designed for those whose fashion-forward focus meets the demands of their sophisticated, fast lifestyle. The highest quality imported denim, silk, cotton and leather are adorned with signature Black Premium details: custom graphics, distinctive hardware and the finest finishes. Created for the savvy individual who has a well-defined sense of self and style, Affliction Black Premium delivers casual luxury through lifestyle-driven apparel and accessories.

Affliction Clothing


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