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Survival tool: Apparel retailers opt for value clothing

01
Oct '09
Clothing retailers have started to feel the pinch of increasing interest rates, alarming credit crunch, and a resulting influence in the consumer-spending pattern. Many consumers who are not choosy while shopping for their clothes are turning away from designer outfits and departmental stores.

Buyers' obsessions for cheap apparels have led to the emergence of value clothing market. Value retailers offer clothing range that are inexpensive and does not impact the consumer's wallet.

Western markets for value clothing are under developed. Value clothing provides benefits during times of recession and possibilities exist for them to become high street fashion in the future years to come.

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Fibre2fashion News Desk - India


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