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Leisure wear retailer outlines plans for growth in 2010

03
Feb '10
JKL Clothing, an online retailer which specialises in workwear, corporate wear, custom embroidery services and t-shirt printing, have announced that they have big plans for expansion in 2010. The company is currently in the process of planning and developing several new websites which focus specifically on certain markets. In the pipeline are sites dedicated to sportswear, workwear and promotional clothing, with hopes that these will be gradually rolled out over the course of the year. Their new sports site, selling both sportswear and sports equipment is scheduled to go live in the first quarter of 2010.

JKL Clothing are also planning to introduce a range of new brands to their websites in 2010, including big names in the industry such as Regatta and Zoggs. The introduction of these brands to their product range will allow JKL to appeal to an even wider selection of customers. Jeff, M.D. of JKL Clothing commented on the planned additions, saying "by introducing well known brands we hope that our customers will have increased confidence in the garments they are ordering".

Another area of planned expansion for JKL Clothing is their custom embroidery service offering embroidered clothing to their customers. The recent purchase of some of the latest, most innovative embroidery machines will allow JKL to embroider significantly more garments, in a significantly smaller amount of time, something which will no doubt please their customers. Embroidering garments and promotional products is one service that has long seen JKL stand out from their competitors. They offer full personalisation, providing a unique and individualised finished product. JKL Clothing also offer customers a personalised T shirt printing service which is perfect for corporate clients looking for promotional goods.

The final planned target for JKL is to work towards and reach ISO9001, the internationally recognised standard for quality management systems. By reaching this goal, JKL Clothing will be able to vastly increase the amount of work they undertake for local authorities, councils and the NHS. For Jeff, this is one of the most important targets for 2010. He said "ISO9001 has many implications for our business. It will enable us to compete for many government and local authority contracts and provide all our customers with further confidence in our procedures and levels of service."

JKL Clothing


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