BRAVADA International announced that Calgary, Canada will be the location of its Canadian headquarters for its BRAVADA Women's Athletica retail chain. Calgarians enjoy one of the highest disposable incomes in North America and are also one of the fittest making Calgary the perfect staging ground for a BRAVADA Women's Athletica and its women's activewear.
One particular location has been chosen for the Calgary BRAVADA store which has extremely high foot traffic and city wide exposure. A Calgary location for BRAVADA establishes itself to grow its online business and to streamline logistic considerations in the Canadian market. BRAVADA is hoping to have its BRAVADA Women's Athletica store in Calgary opened before Christmas.
Canada is experiencing robust economic growth and did not suffer the banking / debt as was in the United States. BRAVADA CEO, Danny Alex, is very familiar to Calgary having grown up in the city, therefore human resource contacts are numerous and he possesses a thorough understanding of the city. The Calgary location will set the stage for Canadian growth both from a corporate and franchise perspective.
BRAVADA Women's Athletica is a retail store specializing in energetic and inspiring women's athletic wear and fashion activewear as well as fitness and yoga equipment.
BRAVADA is achieving significant North American awareness with “The Spin Crowd” on E! and “Mel B; It's a Scary World” airing on the Style Network, which it will appear in a number of episodes still to air. BRAVADA feels it can engage is accelerated growth given its heightened consumer awareness through store expansion and franchise initiatives.