Home / Knowledge / News / Apparel/Garments / Green clothing line performs beyond expectations – MD, Van Heusen

Green clothing line performs beyond expectations – MD, Van Heusen

20
Sep '10
The Indian apparel retail market too has now been bit by the eco-friendly bug, though, albeit a little late, than the countries in the western and developed economies. Major apparel retailers in India are now ready for action on the organic clothing front, a few among whom are; Madura Garments, Arvind, Wills Lifestyle and S Kumar's Nationwide.

The advent of eco-friendly or organic garments in India, began somewhere in 2007, with one of India's leading fashion designers unveiling an organic clothing line. That set the ball rolling for other apparel retailers to follow and according to experts; the organic clothing segment which currently occupies a market share of less than a percent, has the prospects of growing to five percent in the future.

Realizing the potential of this very promising segment, Van Heusen, the premium brand from the Madura Garments stable, ventured in to eco-friendly apparels, by unveiling a new line of organic clothing, which in the words of Mr Shital Mehta, MD of Van Heusen was extremely encouraging and when compared with the initial expectations, the final figures were in the region of 150 percent in the very first season, with the current season, expected to be even bigger.

It appeals to a certain mindset, rather than a segment and therefore, appeals to consumers who are environmentally responsible and aware, and who truly understand the delicate balance between man and nature, he told Fibre2fashion. Currently, Van Heusen has just shirts in its range of organic clothing and expects to add trousers and jackets and even plans to explore a completely organic suit as well.

Commenting on the role of e-commerce in apparel retail in the coming days, Mr Mehta said, “It has a critical role to play, as consumers get more and more accustomed to life in the digital space, the e-commerce explosion is only a matter of time. We at Van Heusen have a dedicated team that is working on this initiative since we realized that, this is the way of the future”.

“As the eco-system in which it operates begins to standardise and modernise, the number of products that no one imagined would be bought online, is going to be turned on its head”, he concluded by saying.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Myanmar's garment units risk closure due to virus impact

Myanmar's garment factories are facing the risk of shutdown as the...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

GMAC urges EU to restore full EBA rights for Cambodia

Expressing disappointment over the recent European Union (EU)...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Customised t-shirts is not a fad

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Dinaz Madhukar, DLF Emporio and DLF Promenade

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Valter De Carli,

Valter De Carli

Savio Macchine Tessili is at the head of a group that holds a know-how of...

Yogesh Kanani,

Yogesh Kanani

Incorporated in 1999, Purani Textiless Private Limited is a leading...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search