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Hugo Boss & Adidas to outsource from Bangladesh

23
Oct '10
For the first time Hugo Boss and Adidas, the high-end brands from Germany are planning to directly purchase garments from Bangladesh, owner of a major apparel company divulged.

Viyellatex Group Chairman, David Hasanat stated that, next year onwards they would start manufacturing garments for these brands.

He informed that, with a view to upgrade the skills of their workers to serve these prominent brands, they are now providing training to their workers.

Hugo Boss's Purchase Head along with some of the Directors of the company paid a visit to Viyellatex, before inking the deal, Hasanat said and added that, his company would mainly produce polo shirts, T-shirts and basic shirts both for Hugo Boss and Adidas.

Hasanat also stated that, over the next two years, the country possibly would supply no less than $100 million worth of garments products to the duo.

With such prominent brands marking their presence in the Bangladeshi market, the country would no longer be required to prove its worth and performance before a number of mid-level brands.

As against other routine brands which vend their shirts and T-shirts for $40-$50, the Hugo Boss shirts and T-shirts are retailed in a price range starting $100 onwards, Hasanat said.

Presently, Hugo Boss purchases garment products from Thailand. As divulged by Hasanat, Wal-Mart, Puma, G-Star, Marks and Spencer, Esprit and s.Oliver, are all buyers of Viyellatex Group.

He also stated that, many prestigious brands are now sourcing from Bangladesh while looking at its capability to produce best quality goods at lower rates then other competing nations.

Further, China is also now losing orders to Bangladesh, due to high manufacturing cost and dearth of labourers in the apparel sector.

Fibre2fashion News Desk - India


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