Home / Knowledge / News / Apparel/Garments / Hugo Boss & Adidas to outsource from Bangladesh

Hugo Boss & Adidas to outsource from Bangladesh

23
Oct '10
For the first time Hugo Boss and Adidas, the high-end brands from Germany are planning to directly purchase garments from Bangladesh, owner of a major apparel company divulged.

Viyellatex Group Chairman, David Hasanat stated that, next year onwards they would start manufacturing garments for these brands.

He informed that, with a view to upgrade the skills of their workers to serve these prominent brands, they are now providing training to their workers.

Hugo Boss's Purchase Head along with some of the Directors of the company paid a visit to Viyellatex, before inking the deal, Hasanat said and added that, his company would mainly produce polo shirts, T-shirts and basic shirts both for Hugo Boss and Adidas.

Hasanat also stated that, over the next two years, the country possibly would supply no less than $100 million worth of garments products to the duo.

With such prominent brands marking their presence in the Bangladeshi market, the country would no longer be required to prove its worth and performance before a number of mid-level brands.

As against other routine brands which vend their shirts and T-shirts for $40-$50, the Hugo Boss shirts and T-shirts are retailed in a price range starting $100 onwards, Hasanat said.

Presently, Hugo Boss purchases garment products from Thailand. As divulged by Hasanat, Wal-Mart, Puma, G-Star, Marks and Spencer, Esprit and s.Oliver, are all buyers of Viyellatex Group.

He also stated that, many prestigious brands are now sourcing from Bangladesh while looking at its capability to produce best quality goods at lower rates then other competing nations.

Further, China is also now losing orders to Bangladesh, due to high manufacturing cost and dearth of labourers in the apparel sector.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 4th Aug 2021

US FTC votes to reverse course on repeal of fabric care labels

The US Federal Trade Commission (FTC) recently voted to retain the...

Pic: Shutterstock

Retail | On 4th Aug 2021

June retail turnover in Germany up by 4.2% over previous month

Retail sales in Germany rose much more than expected in June...

Pic: Kontoor Brands/Wrangler

Apparel/Garments | On 4th Aug 2021

US’ Kontoor aims for sustainable growth with diversity & inclusivity

Kontoor Brands, an American apparel company with denim brands like...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Next level is to inject new features:

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Rajesh Vohra,

Rajesh Vohra

A part of the Italy based multinational company Artsana Group, Chicco is...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search