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Nike & Oregon State unveil Turquoise Basketball Uniforms

17
Nov '10
Nike and Oregon State University unveiled new turquoise uniforms that the men's basketball team will wear for the Nike N7 Oregon State Basketball Game presented by Spirit Mountain Casino on Sunday, Nov. 21, at 4:30 p.m. against Texas Southern.

The uniforms are the focal point of a unique partnership between Oregon State and Nike N7 that is focused on creating awareness for the need to bring access to sport for Native American and Aboriginal youth as a means to improve their lives and create positive change in their communities. The turquoise color of the Nike uniforms is a distinct departure from Oregon State's traditional orange and black and is deeply symbolic of friendship and community in Native American culture. The game is the culmination of both partners' respective Native American Heritage Month activities.

“N7 is about creating access to sport for Native American and Aboriginal youth, and I believe our partnership with OSU men's basketball is an incredibly impactful way to get the word out,” said Sam McCracken, General Manager of the Nike N7 program in North America, at the unveiling at Oregon State this morning. “Basketball is the most popular game among youth on native lands. Our goal is create awareness—both inside and outside Native communities—for the need to inspire all youth in these communities to lead physically active lifestyles and be a force for positive change in generations to come.”

Nike has worked closely with Native American communities across the United States for more than 10 years to provide access to product and support for sport programs. Nike N7 GM Sam McCracken, of the Sioux and Assiniboine tribes, developed the concept for the Nike N7 program in 1998 as a way to provide inspiration and access to the brand to encourage physically active lifestyles.

This summer McCracken was appointed by President Barack Obama to the U.S. Department of Education's National Advisory Council on Indian Education and was sworn in earlier this month. Nike also signed a Memorandum of Understanding with Indian Health Services in 2003, and again in 2009, as a commitment to continue to bring inspiration and innovation to Native American communities in the spirit of health and wellness; the company also has a memorandum of understanding with the Bureau of Indian Education in 2010 to create messages around healthy lifestyles.

The turquoise Oregon State uniforms, designed for performance and lower environmental impact, incorporate recycled polyester into each jersey and short produced from 32 water bottles. The jersey contains 69% recycled polyester equivalent to 15 water bottles; and the short contains 73% recycled polyester equivalent to 17 water bottles. The uniform also features Nike Elite Fit design which significantly reduces the width of the jersey for a contemporary silhouette and superior lightweight performance. . The uniform also features Nike Elite Fit design which significantly reducesthe width of the jersey for a contemporary silhouette and superior lightweight performance.


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