Home / Knowledge / News / Apparel/Garments / Otto to highlight African cotton in new campaign
Otto to highlight African cotton in new campaign
17
Aug '16
German online fashion retailer Otto will be highlighting the subject of sustainability in its new campaign and will draw consumer attention to sustainable cotton from the 'Cotton made in Africa' initiative.

The film footage conveys impressions of Africa and Germany and seeks to raise awareness of sustainable fashion among consumers.

Tina Stridde, managing director of Cotton made in Africa said, “Otto is demonstrating how important the Cotton made in Africa initiative is for the company.”

“It additionally shows that it offers the customer genuine value added, while shining the spotlight on the concerns of smallholders in an advertising campaign is a major step forward for the future," she added.

"We want the campaign to call attention to the issue and engender a sense of responsibility," Dr. Michael Heller, member of the Otto management board said.

"Otto has been backing Cotton made in Africa for over 10 years now and helps almost 700,000 African smallholders to grow cotton more efficiently and more sustainably,” he too added. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Shutterstock

Textiles | On 21st Feb 2020

Indian textiles ministry to back small-scale firms

The Indian textiles ministry will contact small-scale manufacturers...

Pic: Shutterstock

Textiles | On 21st Feb 2020

India overtakes UK, France to be 5th largest world economy

India is now the fifth-largest world economy in 2019 with a gross...

Interviews View All

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search