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Outerknown launches denim made of 100% organic cotton

30
Aug '18
Courtesy: Outerknown
Courtesy: Outerknown
Outerknown, a leading manufacturer of sustainable clothing, has launched eco-friendly jeans made from 100 per cent organic cotton of leading mills Candiani and Isko, manufactured by Saitex. Outerknown intends to highlight the full lifecycle of great denim by utilising the right (responsibly sourced) fabrications to create a product that lasts longer.

Beyond a lifetime guarantee to repair or replace, the brand will accept old pairs to upcycle and ensure that they don't end up in a landfill, Outerknown said in a press release.

The Social and Environmental Accountability (S.E.A) Jeans represent Outerknown's commitment to people and planet. S.E.A. Jeans is available in three different styles, three different denims and twelve different washes and colours. Each fit is available in three different lengths and all are finished with trim and detailing that further captures the brand's coastal personality.

"Jeans are an integral part of our lifestyle, but we were adamant about producing denim only if the manufacturing process could meet our strict social and environmental standards," said John Moore, the brand's co-founder and creative director. "It was equally important for us to achieve great quality and the right look and characteristics of our denim selections."

"S.E.A. Jeans is the greatest example of why we started Outerknown. Our team has pushed every boundary to make S.E.A. Jeans the most sustainable they can be. It wasn't enough to just use less water and organic cotton, we decided to put a lifetime guarantee on them," Kelly Slater, another co-founder, added. (RR)

Fibre2Fashion News Desk – India


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