Home / Knowledge / News / Apparel/Garments / Outerknown, Ocean Conservancy partner for eco-awareness
Outerknown, Ocean Conservancy partner for eco-awareness
Feb '17
Sustainable menswear brand Outerknown has partnered with Ocean Conservancy, non-profit environmental organisation, to bring awareness on environmental issues across the world. The apparel brand will launch #ITSNOTOK campaign in spring this year to protect environment. It is an opportunity to become a part of the solution to solve global problems.

Outerknown has designed a capsule #ITSNOTOK collection consisting of a t-shirt (available 2/21), towel (available Summer 2017), and zip-up fleece (available Fall 2017). Each piece of the #ITSNOTOK capsule collection was developed from sustainable materials including 100 per cent organic pima cotton made in Peru, 100 per cent organic cotton made in Portugal, 55 per cent hemp, and 45 per cent recycled polyester fleece. Outerknown will donate 100 per cent of the profits from the sale of these products to Ocean Conservancy to conserve beaches and ocean for generations to come.

"What if others animals were creating as much garbage as humans... It is pretty appalling if you think of it that way; we need to shift our awareness. It's not ok to destroy our ocean. It's not one person's problem. It is everyone's problem," said Outerknown founder, Kelly Slater.

"We are thrilled to be the first recipients of Outerknown's #ITSNOTOK campaign to tackle the crisis of marine debris," said Andreas Merkl, CEO of Ocean Conservancy. "The ocean is part of all of us and every single person can help make a positive difference to our ocean and coastal communities."

Outerknown hopes to inspire a movement to clean up our ocean and empower people to make their voices heard. Ocean Conservancy is well-known for advocating science-based solutions to healthy ocean and the wildlife and communities that depend on it. It has been at the forefront of tackling the threat of marine debris and for more than 30 years.

#ITSNOTOK products will be cornerstones of our collection for many seasons to come. These products will be available on the website of Outerknown and selected retailers worldwide, including Nordstrom, Bloomingdales, Fred Segal, American Rag, Galvanic Canada, The Brandroom Australia, Zalando Germany, Twine Switzerland, Club 21 Singapore, Ron Herman US and Japan. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 3rd Dec 2020

PRC overtakes US to turn EU's biggest trading partner

China has overtaken the United States in the third quarter of this...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Vietnam's textile-garment exports likely to reach $34 bn

Vietnam's textile and garment industry is predicted to earn $33.5-$34 ...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Uzbek firm to supply cotton fabrics to Ukraine

Uzbekistan's Textile-Contact Company recently signed a $12-million...

Interviews View All

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Rashi Menda, Zapyle

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Software Firms, Head honchos

Software Firms
Head honchos

AI / robotics may challenge existing long value chains

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Michael Van Den Dolder,

Michael Van Den Dolder

Family-owned German textile machinery manufacturer Trützschler operates...

Dr. Vijaya Kumar,

Dr. Vijaya Kumar

Dr MM Kariappa founded the Vogue Institute of Art & Design in 1996....

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search