Home / Knowledge / News / Apparel/Garments / Plus-size men's market is expanding: Alvanon
Plus-size men's market is expanding: Alvanon
14
Dec '17
Plus-size men
The plus-size men’s market is expanding and its estimated market value is around US $1 billion, according to a new research from apparel fit expert, Alvanon. XL used to be a 46-inch waist; retailers are now making clothes up to 8XL (76” waist). The ‘plus-sized’ male model market is growing as consumers and brands demand more representative body types.

Big does not necessarily mean tall; sizing according to shape is a key issue and has been missed by many fashion retailers and brands. There is no body shape data in the world that confirms a correlation with size and height, according to research.

The men’s body-positivity movement runs significantly behind the women’s, which has seen the likes of Ashley Graham, Tess Holliday, and Nadia Aboulhosn leading the charge on catwalks, magazine covers, and online. Sportsmen like Olympian Usain Bolt, NBA Basketball player LeBron James, American football quarterback Tom Brady, offer brands a ‘healthy’ example of plus-sized.

The percentage of overweight or obese American men has risen steadily to over 70 per cent, making it an expanding and highly lucrative market sector. The average American male waist and chest now stands at 39” and 42” respectively, says the research.

Larger men are tired of accepting ‘just’ clothing and now want ‘fashion’. Brands like ASOS, Target, Old Navy, and Levi’s are among the few trying to woo shoppers with their extended menswear ranges up to 6XL. So, “to succeed in plus-size menswear, it’s imperative that brands and retailers embrace the customer”, the report states.

“Retailers have not been able to tap the potential of the men’s plus-size market to the fullest,” explains Alice Rodrigues, senior consultant at Alvanon. According to her, the key is to offer plus-size consumers exactly what is available to everyone else, but cut so that it caters to their body.

To put a fresh take on the world of plus-size men’s, Alvanon has worked with Brooklyn-based artist Leland Foster on a series of illustrations, re-imagining plus-size Santa for 2017. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: IFC

Apparel/Garments | On 15th Apr 2021

IFC to support Haiti in revamping garment sector

IFC, a member of the World Bank Group, is supporting the garment...

Pic: Sorbis / Shutterstock.com

Textiles | On 15th Apr 2021

US textiles & apparel imports down 6.98% in Jan-Feb 2021

The import of textiles and apparel by the United States decreased by...

Pic: Shutterstock

E-commerce | On 15th Apr 2021

Vietnam companies get Amazon boost to turn into brands

The Vietnam Textile & Apparel Association (VITAS) and Amazon have...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Nick Isles,

Nick Isles

The Condé Nast College of Fashion & Design or CNC as it is known as,...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Prakhar Singh,

Prakhar Singh

Morgan Tecnica offers the largest and most modern range of solutions for...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search