Home / Knowledge / News / Apparel/Garments / PVH, Sports Products of America in licensing agreement
PVH, Sports Products of America in licensing agreement
11
Jun '17
PVH Corp has entered into a licensing agreement with Sports Products of America (a division of Adjmi Apparel Group) under which the Adjmi division will manufacture, sell, distribute and promote women’s sportswear, golfwear and activewear in all sizes under PVH’s IZOD brand. Products will be launched in February 2018 and sold throughout the US and Canada.

The products will be sold primarily in department stores, specialty stores, national chains, sporting goods stores and pure play online retailers. The initial term of the licensing agreement runs through 2020.

“We are thrilled to cater to the female consumer with IZOD sportswear, golfwear and activewear. We believe that these collections will capture the youthful, energetic, sports-inspired lifestyle positioning that the brand has been known for throughout its 80 years of history. “Adjmi has extensive knowledge and experience in these categories and we look forward to working with them to build this business across the United States and Canada,” said Ken Wyse, president licensing, PVH Corp.

Mark Adjmi, CEO of Adjmi Apparel Group added “We are truly excited to partner with PVH on IZOD women’s sportswear, golfwear and activewear. This partnership will combine Adjmi Apparel Group’s decades of experience delivering high-quality and fashionable women’s apparel with the iconic IZOD brand. We look forward to providing the IZOD woman with confident, approachable and comfortable sportswear, golfwear and activewear.” (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Feb 2020

Morocco to revise FTA with Turkey

Turkey has agreed to review its free trade agreement with Morocco,...

Pic: Shutterstock

Textiles | On 15th Feb 2020

German, Italian investors interested in investing in Pak

German and Italian investors and manufacturers have evinced keen...

Pic: Nike

Apparel/Garments | On 15th Feb 2020

Nike employs distributors in Brazil, Argentina, Chile

Nike has entered into strategic distributor deals for its Nike Brand...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Henk-Jan Rohaan,

Henk-Jan Rohaan

The custom-built machineries of Brugman Holland are known for reliability, ...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search