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PVH, Sports Products of America in licensing agreement
11
Jun '17
PVH Corp has entered into a licensing agreement with Sports Products of America (a division of Adjmi Apparel Group) under which the Adjmi division will manufacture, sell, distribute and promote women’s sportswear, golfwear and activewear in all sizes under PVH’s IZOD brand. Products will be launched in February 2018 and sold throughout the US and Canada.

The products will be sold primarily in department stores, specialty stores, national chains, sporting goods stores and pure play online retailers. The initial term of the licensing agreement runs through 2020.

“We are thrilled to cater to the female consumer with IZOD sportswear, golfwear and activewear. We believe that these collections will capture the youthful, energetic, sports-inspired lifestyle positioning that the brand has been known for throughout its 80 years of history. “Adjmi has extensive knowledge and experience in these categories and we look forward to working with them to build this business across the United States and Canada,” said Ken Wyse, president licensing, PVH Corp.

Mark Adjmi, CEO of Adjmi Apparel Group added “We are truly excited to partner with PVH on IZOD women’s sportswear, golfwear and activewear. This partnership will combine Adjmi Apparel Group’s decades of experience delivering high-quality and fashionable women’s apparel with the iconic IZOD brand. We look forward to providing the IZOD woman with confident, approachable and comfortable sportswear, golfwear and activewear.” (SV)

Fibre2Fashion News Desk – India


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