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Ralph Lauren launches recycled Earth Polo shirts

23
Apr '19
Pic: Ralph Lauren
Pic: Ralph Lauren
Ralph Lauren has launched Polo shirt made from recycled plastic bottles and dyed with a waterless process. The Earth Polo is dyed in an innovative process that uses zero water. Each Earth Polo is made from an average of 12 plastic bottles. The company is committed towards removing 170 million plastic bottles from landfills and oceans by 2025.

“Ralph Lauren will commit to removing at least 170 million bottles from landfills and oceans, and will convert the use of all virgin polyfibre to recycled polyfibre by 2025. Plastic waste is a major issue threatening the environment—we want to be part of the solution and utilize an innovative approach to create something valuable,” said David Lauren, chief innovation officer.

The Earth Polo was produced in partnership with First Mile, an organisation with a global mission focused on sustainability and positive social impact. First Mile works with entrepreneurs in low-income communities to collect recyclable plastic bottles, which are then processed through a unique and eco-friendly manufacturing program and turned into high-quality yarn and ultimately fabric.

“When Ralph founded our company more than 50 years ago, he did so with the idea that whatever we create is meant to be worn, loved, and passed on for generations. It’s with this spirit of timelessness that we approach sustainability,” added Halide Alagoz, executive vice president, chief supply chain and sustainability officer.

For decades, the iconic Polo shirt has been used as a global symbol to help raise millions of dollars for philanthropic and social impact, including funding breast cancer research and care through the Pink Pony Fund, raising funds for global disaster relief, and supporting the LGBTQ community. (RR)

Fibre2Fashion News Desk – India


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