Home / Knowledge / News / Apparel/Garments / Rupa & Co gets exclusive marketing rights to Fruit of Loom
Rupa & Co gets exclusive marketing rights to Fruit of Loom
20
Mar '17
Courtesy: Rupa & Company Limited
Courtesy: Rupa & Company Limited
Indian innerwear manufacturer and marketer Rupa & Company has inked an exclusive licensing deal with US based Fruit of the Loom Inc, a subsidiary of Berkshire Hathaway Company,. Under the terms of the agreement, Rupa will exclusively manufacture, advertise and market Fruit of the Loom innerwear and outerwear products for both sexes in India.

A news agency quoted Rupa & Company chairman PR Agarwala as saying that this will be the second international brand to be manufactured and marketed by Rupa after FCUK.

The licensing deal has been signed by Oban Fashions, a subsidiary of Rupa and had earlier in 2016, secured an exclusive license to manufacture and market FCUK innerwear and related products, from UK-based French Connection. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Jan 2021

EU strategy for textiles roadmap published

A roadmap setting out the European Union (EU) strategy for...

Pic: Shutterstock

Retail | On 19th Jan 2021

Retailers may need to alter European supply chains: Fitch

Pan-European retailers may need to adapt supply chains due to the...

Pic: Messe Frankfurt

Textiles | On 19th Jan 2021

Heimtextil, Techtextil & Texprocess postponed until 2022

Messe Frankfurt, the trade fair organiser, has announced that after...

Interviews View All

Office bearers, Textile industry

Office bearers
Textile industry

There might be negative impact on garment exports

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Zafer Demirel,

Zafer Demirel

Turkey's Canlar Mechatronics is a leading designer and manufacturer of...

Himanshu Fogla,

Himanshu Fogla

Jumac, pioneers in spinning can manufacturing in India, was founded in...

Saad Khaled Bari,

Saad Khaled Bari

Benetex Industries is a public ltd company established in year 1992 to...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search