Upon closing of the transaction, Dave Tanner, currently managing director at Oaktree and chief turnaround officer for Boardriders, will become chief executive officer of Boardriders. Pierre Agnes, currently chief executive officer of Boardriders, will become president of Boardriders, remain a board member, and lead a substantial portion of the integration of the two companies.

"The combination of these two leading action sports companies, which include a broad range of iconic brands with deep heritage in surf, snow and skate, is very exciting for all of us who share a passion for outdoor action sports. We are committed to preserving the autonomy, creativity, and unique cultures of all the brands while we leverage our best-in-class operating platform to accelerate the growth of the brands globally. We are excited to become one family with the Billabong team, and look forward to working together arm-in-arm to achieve the promise that this combination offers," said Dave Tanner.

The combined business will be highly diversified and will serve the global community of action sports enthusiasts with a full suite of innovative product lines and a range of community-building activities. Importantly, the strength created by the combination will also allow for deeper and more mutually beneficial partnerships with customers and suppliers, and enable additional investment in the brands and in the action sports industry overall. 

"Creating one integrated global platform will enable the combined company to enhance its investments in product innovation and quality, digital marketing, consumer engagement, and e-commerce, which ultimately will benefit our consumers and strengthen the company and industry. With a larger and stronger platform, we see many exciting opportunities for our employees, customers, suppliers, and athletes. I am excited and honoured to pass the leadership baton to Dave and to continue to partner with him to drive the next phase in the evolution of Boardriders," said Pierre Agnes.

"We have high regard for Neil and what he has accomplished over the years. I personally have valued his keen strategic thinking and leadership. I very much hope that he will join us for the next leg of this journey and continue his contribution to these great brands," said Matt Wilson, chairman of Boardriders and managing director and co-portfolio manager at Oaktree.

The combination of Boardriders and Billabong will create the world's leading action sports company with sales to over 7,000 wholesale customers in more than 110 countries, owned e-commerce capabilities in 35 countries, and over 630 retail stores in 28 countries. (RR

Fibre2Fashion News Desk – India