Home / Knowledge / News / Apparel/Garments / Stores offer better deals than online channels: ICSC
Stores offer better deals than online channels: ICSC
Dec '16
Consumers have an advantage when it comes to finding better deals in brick and mortar stores, as compared to online, according to a recent report. Specific categories, including women's apparel and women's shoes were significantly less expensive in-store, for the same products, with an average cost savings of 7 per cent across those categories.

International Council of Shopping Centers (ICSC) conducted a survey to compare online and in-store prices of 547 products across several categories at 124 stores in June 2016 in the US. The study found that women's clothing purchased in stores performed particularly well in comparison with the same items sold online.

Overall, consumers would have saved up to 9 per cent by shopping in stores for women's clothing included in the study. Women can expect savings of up to 19 per cent from athletic wear, 10 per cent from pants/jeans/shorts, 8 per cent from shirts/blouses/tops and 2 per cent from dresses, says the report.

“There is no replacement for the social and emotional aspects of going shopping nor the ability that consumers have to touch, see and try out merchandise when they visit a physical store. The convergence of digital and physical creates the added benefit of being able to price compare, research and evaluate purchasing options so consumers make better informed decisions while shopping,” said Tom McGee, president and CEO, ICSC.

Within the beauty category, there was an average price savings of 6 per cent for the same items purchased in a store, while women's accessories were 5 per cent less expensive in-store than online. Women's shoes, on average, were 7 per cent less expensive in brick-and-mortar stores, states the report. (KD)

Fibre2Fashion News Desk – India

Interviews View All

Priyanka, Studio Priyanka Rajiv

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Top executives, Textile Industry

Top executives
Textile Industry

We will move away from mass production to production in micro-factories

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Roz Guarnori,

Roz Guarnori

FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...

Hans Gerhard Wroblowski,

Hans Gerhard Wroblowski

Germany's Monforts is a leading manufacturer and exporter of textile...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search