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Swimwear Attitudes showcases Lycra brand apparel
20
Feb '17
Courtesy: Swimwear Attitudes
Courtesy: Swimwear Attitudes
Invista has developed a new communication tool called Swimwear Attitudes, which has a travel and lifestyle magazine look, to support Eurojersey's Sensitive fabrics powered by Lycra brand. The swim line, containing a high percentage of Lycra fibre, is recognised as a premium fabric that is preferred by many of the most iconic apparel brands worldwide.

Swimwear Attitudes interprets the 'Thousand Souls of Contemporary Swimwear' through five different moods inspired by Sensitive fabrics' swimwear trends. The magazine's elegant design suits the ten premium brands that are highlighted in the gallery - Arena, Banana Moon, Frida Querida, Gottex, Heidi Klein, Karla Colleto, LNDR, Maryan Mehlhorn, Sucrette, and Sunflair.

Lycra fibre is not only the most recognised elastane fibre brand name in the world, but it is also renowned for the outstanding technical and marketing support it provides its valued customers, said the company in a press note. (KD)

Fibre2Fashion News Desk – India


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