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Timberland working with Savory Inst on leather
04 Jun '20
3 min read
Pic: 3blmedia
Global outdoor lifestyle brand Timberland has joined hands with the Savory Institute, a non-profit focused on the large-scale regeneration of the world’s grasslands, to help build a regenerative supply chain for leather for the footwear and apparel industry. In Fall 2020, Timberland plans to introduce a collection of boots made using regenerative leather.
The partnership is part of the brand’s commitment to build a greener future. This move augments the brand’s recently announced collaboration with Other Half Processing, which sources hides from Thousand Hills Lifetime Grazed regenerative ranches.
Through these partnerships, Timberland is working to identify, aggregate, and connect early-adopter regenerative ranches with its large-scale tannery partners to help build a regenerative supply chain for the footwear and apparel industry.
“The fashion industry has a significant impact on greenhouse gas emissions, and we believe it’s all of our responsibility to be a part of the solution,” said Colleen Vien, director of sustainability for Timberland. “Regenerative agriculture presents a powerful opportunity to go beyond simply minimising our impact, to actually create value and have a net positive effect for the land and the farmers. Timberland is incredibly excited to be partnering with the Savory Institute to drive real and meaningful change.”
Ranchers and farmers who use regenerative grazing practices manage their cattle in a way that mimics the natural movement of herd animals. This grazing allows for more rest and re-growth of grasses, leading to better food for livestock and healthier soil, as these grasses pull carbon out of the atmosphere and store it in the ground. These practices also support biodiversity, and make the land more productive with greater resilience to both drought and heavy rain.
As a charitable supporter of the Savory Institute and a member of its “Land to Market Frontier Founder” corporate advisory programme, Timberland will co-fund the institute’s Ecological Outcome Verification (EOV) process on all Thousand Hills Lifetime Grazed ranches. The EOV process measures the tangible regenerative benefits occurring on the land, while also providing valuable data back to farmers to improve their practices.
“The regenerative movement has largely been focused on the food industry to date, but we at Savory Institute believe there is an opportunity to simultaneously synergise with the apparel industry and open up unparalleled successes for the planet,” said Chris Kerston, chief commercial officer for the Land to Market programme at Savory.
“Additionally, cultivating a more complete utilisation of the materials coming off regenerative farms creates mutually beneficial opportunities for the farmer, for the brand, and for the consumer. We are thrilled to be partnering with Timberland, a proven leader in this space, on their initiative to bring leather products raised on verified regenerative landscapes to the masses,” Kerston said.
In Fall 2020, Timberland will launch a collection of boots made using regenerative leather sourced from Thousand Hills Lifetime Grazed ranches, with plans to scale the programme significantly over time.
The partnership is part of the brand’s commitment to build a greener future. This move augments the brand’s recently announced collaboration with Other Half Processing, which sources hides from Thousand Hills Lifetime Grazed regenerative ranches.
Through these partnerships, Timberland is working to identify, aggregate, and connect early-adopter regenerative ranches with its large-scale tannery partners to help build a regenerative supply chain for the footwear and apparel industry.
“The fashion industry has a significant impact on greenhouse gas emissions, and we believe it’s all of our responsibility to be a part of the solution,” said Colleen Vien, director of sustainability for Timberland. “Regenerative agriculture presents a powerful opportunity to go beyond simply minimising our impact, to actually create value and have a net positive effect for the land and the farmers. Timberland is incredibly excited to be partnering with the Savory Institute to drive real and meaningful change.”
Ranchers and farmers who use regenerative grazing practices manage their cattle in a way that mimics the natural movement of herd animals. This grazing allows for more rest and re-growth of grasses, leading to better food for livestock and healthier soil, as these grasses pull carbon out of the atmosphere and store it in the ground. These practices also support biodiversity, and make the land more productive with greater resilience to both drought and heavy rain.
As a charitable supporter of the Savory Institute and a member of its “Land to Market Frontier Founder” corporate advisory programme, Timberland will co-fund the institute’s Ecological Outcome Verification (EOV) process on all Thousand Hills Lifetime Grazed ranches. The EOV process measures the tangible regenerative benefits occurring on the land, while also providing valuable data back to farmers to improve their practices.
“The regenerative movement has largely been focused on the food industry to date, but we at Savory Institute believe there is an opportunity to simultaneously synergise with the apparel industry and open up unparalleled successes for the planet,” said Chris Kerston, chief commercial officer for the Land to Market programme at Savory.
“Additionally, cultivating a more complete utilisation of the materials coming off regenerative farms creates mutually beneficial opportunities for the farmer, for the brand, and for the consumer. We are thrilled to be partnering with Timberland, a proven leader in this space, on their initiative to bring leather products raised on verified regenerative landscapes to the masses,” Kerston said.
In Fall 2020, Timberland will launch a collection of boots made using regenerative leather sourced from Thousand Hills Lifetime Grazed ranches, with plans to scale the programme significantly over time.
Fibre2Fashion News Desk (SV)
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