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Tmall Global unveils Denmark Pavilion on ecommerce website
17
Mar '17
Courtesy: Alizilla
Courtesy: Alizilla
Alibaba owned Tmall Global has unveiled a Denmark Pavilion on its ecommerce website, which will feature about 20 Danish brands from the fashion, lifestyle and home categories. This will enable these 20 brands from Denmark to reach more than 440 million Chinese consumers shopping on Alibaba Group’s ecommerce sites and thereby access the vast Chinese market.

Most of these brands are already selling on Tmall Global and Tmall.com, Alibaba’s domestic B2C shopping site, through their own flagship stores.

"However, the Denmark Pavilion gives them a dedicated channel through which they can introduce Danish culture and the country’s products to Chinese consumers," Alibaba said.

Denmark joins the United States, Australia, Germany and 12 other countries to open pavilions on Tmall Global. (AR)

Fibre2Fashion News Desk – India


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