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Tribesman Graphics launches Hustle brand on flipkart
Sep '17
Courtesy: Hustlelife
Courtesy: Hustlelife
Hustle - a brand of Tribesman Graphics - the fashion athleisure apparel brand, has been launched exclusively on Flipkart, one of India's largest e-retail store. A wide range of Men's wear is now available on the e-commerce site, while women's wear is soon to follow suit. Tribesman Graphics has been one of Flipkart's top partners for men's clothing business.

Talking about the association, Vishal Patel, founder, Tribesman Graphics, shared, "We are super excited about this new association with Flipkart for our Hustle brand of products. I am sure we will get good response for our range considering Flipkart being one of the largest e-retailers today. The brand is a youth brand, and we are positive it will connect very well to Flipkart's young target audience."

"Earlier on, for our other products of SayItLoud, we were the number one chosen brand on Flipkart in October 2016 and May 2017 during their flagship sale events, Big Billion days and Big 10 summer sale respectively," added Patel.

At Flipkart Fashion, the mantra is to bring fresh, unique and trendy products to all the customers at the best prices, making Flipkart the ultimate shopping destination for millions of style-savvy Indians. Keeping with the category's growth momentum, Flipkart continues to have a strong focus on strengthening its men's fashion portfolio.

Tribesman Graphics has been one of Flipkart's top partners for men's clothing business exhibiting a phenomenal growth rate annually. Hustle will surely find appeal among the large and growing shopper base of fashion and fitness conscious men that shop at Flipkart.

Sharing more on the company's journey so far, Patel said, "We launched our own range of graphic tee shirts under the brand SayItLoud in 2013. From there on, we have evolved into a casual fashion brand for today's social media/digital youth."

"Fitness Fashion Wear is the new in thing today among health and fitness conscious people. Our new collection brings the latest designs enabling maximum comfort and flexibility for all forms of exercising. Our objective is to make our collection reach customers far and wide and an e-commerce platform such as Flipkart was our best choice."

Sharing on the financial growth of the company, Vishal said, "While most companies struggle to make profit in the e-commerce and fashion space, we have been lucky to make profits since our inception. Our last year's net profit after tax was around 3.5 per cent. We are one of the fastest growing fashion brands growing at a rate of 300 per cent YOY since the last three financial years. The company has come this far without any external funding but going forward we are open to funding and are targeting to become a 100 crore company by 2019-2020."

The company has a strong logistics team and process in place having delivered over seven lakh tee shirts, with more than 4.5 lakh delivered in the last one year alone. Flipkart's multiple channels of fulfilment have made it possible to be present in all zones of the country in a very cost-effective way.

The company is also the official merchandise licensee of Disney, Marvel, Star Wars and Justice League. The team conceptualised the athleisure brand - Hustle in 2016 and signed up with Rannvijay Singh Singha and SquadRann as brand ambassadors in 2017. It has also secured licenses of the popular series MTV Roadies in August 2017. (SV)

Fibre2Fashion News Desk – India

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