Home / Knowledge / News / Apparel/Garments / Under Armour shows health gadgets at CES 2017
Under Armour shows health gadgets at CES 2017
13
Jan '17
Under Armour, sports apparel manufacturer, presented technical gadgets from the health and fitness technology sectors at the recently held Consumer Technology Association (CES) 2017, a leading expo for new technology, from January 5 to 8, 2017, in Las Vegas, US. Under Armour is now also competing with technology greats like Apple and Samsung.

At CES 2017, the American company Under Armour presented its new generation shoe model, which uses a built-in chip to track the wearer’s performance. Under Armour CEO Kevin Plank brought swimmer and record-winning Olympian Michael Phelps to the stage for the presentation.

Under Armour also presented a new line of sleep apparel called “Rest. Win. Repeat.” It measures the body’s dormant phases and is meant to help in regeneration.

Kevin Plank said, “Clothing and equipment manufacturers like Nike and Adidas are no longer the only direct competition, but also electronics companies like Apple and Samsung. What are we going to do if Apple and Samsung decide that they are going to start making apparel and footwear? And, if they did, what would it look like? Knowing these are the greatest challenges, those questions have to be answered to be able to beat Apple and Samsung in the future.” (GK)

Fibre2Fashion News Desk – India


Interviews View All

Dinaz Madhukar, DLF Emporio and DLF Promenade

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Marcel Moser,

Marcel Moser

Switzerland-based Benninger is a leading manufacturer of technologically...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On

Follow Fibre2Fashion On


Advanced Search