US-based shoe firm Allbirds expands to Canada
Courtesy: Tobi from Pexels
San Francisco-based shoe company Allbirds has launched its online business in Canada and will open two pop-up shops at Nordstrom department stores in Toronto and Vancouver. It started selling minimalist woollen sneakers direct to consumers in 2016 and recently launched a new range using a textile woven from sustainably grown eucalyptus fibre.
Allbirds, the world's largest direct-to-consumer footwear brand, has online operations in the United States, New Zealand and Australia, and shops in San Francisco and New York, with a steady stream of pop-up outlets.
It is building on a trend for sustainable, natural products that has seen global rivals like Converse and Nike also launch wool versions of their sneakers, according to a report by an Australian news agency.
Its merino wool has ZQ certification from The New Zealand Merino Company, its South African eucalyptus plantations are FSC certified, its shoe insoles are made from renewable castor bean oil and lined with wool, while the shoelaces are made from recycled plastic bottles. (DS)
Fibre2Fashion News Desk – India