US' Kontoor Brands board of directors elects Mary Campbell as director

Ms. Campbell is a senior executive with extensive knowledge in consumer driven product innovation, marketing and brand building, and traditional and new media platforms, as well as leading teams for long term growth and evolution.

“We’re excited to welcome Mary to Kontoor’s Board of Directors,” said Scott Baxter, President, Chief Executive Officer & Chair of the Board, Kontoor Brands. “Mary’s extensive experience in Direct to Consumer and eCommerce will be a strong addition to our Board, particularly as Kontoor continues to accelerate its investment in our digital channels to drive brand growth and attract new, younger consumers to Wrangler and Lee.”

Ms. Campbell, 56, most recently served as President, vCommerce Ventures, Qurate Retail Group, where she applied her deep expertise of the business to stand up the vCommerce Ventures, a business unit focused on high growth and next generation streaming initiatives helping to define the future of video commerce. Prior to that, she served in diverse leadership roles across merchandising, eCommerce, and broadcast during her more than 30-plus year tenure at Qurate Retail, Inc.

Ms. Campbell holds a bachelor’s degree in psychology from Central Connecticut State University.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (KD)