Home / Knowledge / News / Apparel/Garments / Usha launches advanced straight stitch sewing machines
Usha launches advanced straight stitch sewing machines
20
May '17
Courtesy: Usha International
Courtesy: Usha International
Usha International, one of India's leading consumer durables and number one sewing machine company, has unveiled its latest innovation in the sewing machine category – Usha Nova and Usha Nova Pro. This range of advanced stitch sewing machines combines the functionality of a straight stitch machine with added convenience of an automatic machine.

The new range is customised with features like an in-built LED light for better visibility, a thread cutter and a one touch reverse stitch button for easy reverse stitching. Other features include an advanced presser adjuster for smooth operation on various fabrics, extra presser foot lift to work on heavy fabrics like denim and a feed drop knob to shift from stitching to embroidery at the touch of a button.

The Usha Nova range is available in three variants - Usha Nova hand operated, foot operated and Usha Nova Pro with an in-built motor. These machines have an aluminum die-cast body with smart color options and a carry handle for portability.

"We are delighted to unveil our new Usha Nova range which is designed to enhance the user experience. The Nova range is primarily aimed at driving convenience and efficiency for those users who do much more than basic mending and stitching with their straight stitch sewing machines. We will continue to introduce more innovations in the category therefore expanding the market for sewing machines in India," said Jayati Singh, VP, marketing - cooking appliances and sewing machines, Usha International.

Usha has been the frontrunner in the sewing machine category and has launched many innovative products in the past. These include the Usha Janome Memory Craft 450E with a robotic embroidery arm, Usha Janome Memory Craft 15000, the first-ever Wi-Fi enabled machine and Usha Janome-My Fab Barbie India’s first kids sewing machine. Usha also organises thematic workshops to engage consumers at the Usha HAB, a one-of-its-kind experiential sewing store in Mumbai and Kochi. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Jan 2021

UK factories concerned over shortage of materials, workers

Concerns of UK manufacturers regarding shortage of low-wage workers...

Pic: Shutterstock

Retail | On 27th Jan 2021

US holiday season hit by understaffing, high turnover

The versatility and resilience of retailers helped many stores...

Pic: Wikipedia/Sabyasachi

Fashion | On 27th Jan 2021

ABFRL acquires 51% stake in Sabyasachi brand

Aditya Birla Fashion and Retail Limited, India’s leading fashion...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Office bearers, Textile industry

Office bearers
Textile industry

There might be negative impact on garment exports

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Ian Burn,

Ian Burn

Camira's expertise goes from farm to fabric and everything in between. The ...

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search