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V-Mart Retail appoints Samir Misra as new COO
04
May '18
Courtesy: V-Mart/Samir Misra
Courtesy: V-Mart/Samir Misra
The board of directors at V-Mart Retail Ltd. has announced the appointment of Samir Misra as its chief operating officer. In this role, Samir will be responsible for spearheading the development and execution of long-term strategies with the goal of increasing shareholder value. V-Mart Retail is one of the leading retail chains headquartered in India.

Samir has 15 years of multi-faceted industry experience with some of the country’s leading retailers and brings with him deep understanding of the Indian consumer mind-set, subject knowledge in product differentiation and innovation, and savoir-faire of rapid business scale up and expansion. In his last assignment, he has helmed leadership roles at Aditya Birla Group for brands like Pantaloons and The Collective.

The well-known value retailer, which commands an unmatched presence in tier-2,3, and 4 markets in India across 14 states, has been conferred as ‘The world’s best performing department store’ this year, as reported by Bloomberg/ET and other leading dailies.

Lalit Agarwal, CMD-V-Mart Retail Ltd said, “Samir’s appointment is an exciting milestone in a plan that we’ve been working on for some time, to establish V Mart as a market leader in the country. The COO role will consolidate functions - we believe, this is the key to meet the long term vision. With Samir’s people-focused leadership style, industry expertise, and market understanding we will continue to grow and strengthen our footprint while maintaining our position of being dedicated to bringing quality fashion to aspirational middle class consumers.”

Samir Misra said, “I am humbled by the responsibility and enormously excited to be a part of this family. The organisation is very well-positioned for the future and we must continue to innovate and accelerate the pace of change required to meet the expectations of our shareholders, customers, employees and society at large.” (GK)

Fibre2Fashion News Desk – India


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