German apparel firm Puma commits to protect forests with NGO Canopy

29 Jun '21

2 min read

Pic: Puma

Puma, a German manufacturer of athletic and casual footwear and apparel, has committed to protect forests around the world when sourcing paper, cardboard, and viscose, as part of its new partnership with not-for-profit environmental organisation Canopy. By 2022, Puma will source all of its cardboard and paper packaging from recycled or certified sources.

“When Puma products contain viscose, the raw material must come from top-of-class fibre producers which are regularly audited and then ranked by Canopy in its Hot Button Report. By procuring only from suppliers that achieve a top rating from Canopy, Puma is avoiding the risk of sourcing from ancient and endangered forests,” the company said in a press release.

“Forests play a key role as carbon sinks and water reservoirs,” Stefan Seidel, head of corporate sustainability at Puma said. “With our new Forestry Policy, we will ensure that Puma is part of the solution to protect ancient and endangered forests around the world.”

As part of its agreement with Canopy, Puma has signed up to the Pack4Good and CanopyStyle initiatives, which work to empower supply chains to save forests, and bring alternative, Next Generation Solutions to the mainstream, both in packaging and viscose production.

“We’re very excited to welcome sportswear giant Puma to the CanopyStyle and Pack4Good initiatives,” Nicole Rycroft, Canopy’s executive director, said in the release. “Transforming unsustainable supply chains is vital to keep forests standing, protect biodiversity, and stabilise the world’s climate. Puma strives to be at the front of the pack and today they are clearly demonstrating that leadership.”

Fibre2Fashion News Desk (JL)

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