US' LifeLabs launches sustainable & thermally efficient T-shirt

LifeLabs' Everyday Cooling T-shirt incorporates recycled materials. CoolLife items are not only cool to the touch, but by wearing them, individuals experience sustained cooling throughout the day, allowing them to adjust their thermostat by three degrees Fahrenheit which is estimated to save 400lbs of carbon per household per year. This can decrease global greenhouse gas emissions and water pollution over time, through reducing energy usage on a personal and global level, the company said in a media release.

"The T-shirt is a quintessential item in every wardrobe so we're taking the simplicity of the basic T-shirt and re-engineering it into something more," said Scott Mellin, CEO of LifeLabs. "As temperatures rise, we've created the only cooling T-shirt on the planet in a number of styles and colours that will provide unparalleled comfort for any occasion. Our apparel is designed with a practical sensibility and by using less materials and reduced energy usage, we're also supporting a more sustainable lifestyle."

Select men's and women's CoolLife T-shirts will be available in shades inspired by nature including altitude (celestial blue), olive (conifer green) and ice (blue glass). LifeLabs World's Coolest T-shirt Collection is available on the official website.

Fibre2Fashion News Desk (KD)