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Progress Software reports continued success in Asia

11 Dec '07
3 min read

Progress Software Corporation, a leading provider of application infrastructure software to develop, deploy, integrate and manage business applications, celebrates a successful year as they welcome their first 6 Progress Application Partners. All of which are successful in their individual niche industries.

Through its exceptional approach to working with partners in Asia, the Progress Asia Business Link program delivers strategic, customized support to assist application partners (APs) with the development of focused business plans, competitive market strategies, and award-winning business applications.

Progress Software is committed to continued success of its APs in building and delivering business applications that meet the specific needs of customers in Asia. Through mentoring and insight gained from industry experts, APs receive the business essentials and technical aptitude to achieve market leadership.

Along with the successful enrollment of their elite partners, the program also celebrates the year's accomplishments. To date, the sales and marketing teams have been working on channel distributors and direct deals in Asia and are in the midst of signing up new partners to strengthen the solution offerings within selected specialization such as warehousing, distribution and logistics. The program has also made plans to extend their channel base into the Philippines, Vietnam, Hong Kong and China.

"The ABL program enables partners to access the various Asian markets with minimal investment, valuable assistance and a ready local channel network. We understand and value the AP relationships that we've nurtured within the program. Through this program and joint marketing activities, we've developed a powerful partner network that can access new markets," says Jezmynn Koh, marketing manager for Asia, Progress Software.

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