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Sportswear firm ASICS India appoints Ravindra Jadeja brand ambassador

28 Apr '21
2 min read
Ravindra Jadeja: Pic: Asics India
Ravindra Jadeja: Pic: Asics India

Brand: ASICS India
 
Company: ASICS
 
Brand Ambassador: Indian cricket team and Chennai Super Kings all-rounder Ravindra Jadeja
 
About Ravindra Jadeja: Known for his swashbuckling batting, wicket taking abilities and agility on the field, Ravindra Jadeja has picked up over 425 wickets and scored over 4000 runs in the international cricket games.
 
Brand ambassador speak: “I am absolutely thrilled to be associated with the world’s leading performance brand. ASICS has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. I deeply cohere with their vision and philosophy and hope that together we are able to drive a more relevant and meaningful change in the minds and lives of young athletes. Our aim is to improve participation of Indian youth in sports and I am confident of catalysing a positive change in this direction with Asics. I am excited to begin this journey with the brand and working towards unlocking the unique power of sport to uplift our minds and bodies.”
 
Quotes from ASICS: “We are elated to announce our association with the stellar Ravindra Jadeja from the Indian cricket fraternity with Asics India. We deeply admire and respect the consistency and commitment with which he has played on the field, demonstrating the core spirit and essence of any tough sport – determination and versatility. Ravindra’s limitless energy & inspiring potential weave seamlessly with our brand ethos to encourage people experience the transformative power of sport, not just on the body but on the mind. Through this wonderful partnership, we endeavour to both support and encourage people to experience the transformative power sports has to change one’s life in a positive and immensely meaningful way.”
 
About ASICS: Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, athletic and SportStyle inspired footwear, apparel, and accessories.

Fibre2Fashion News Desk (JL)

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