US' Champion Athleticwear partners with Tafi to launch NFT collection

Upon reveal, Champion branded apparel and accessory items will be shared. Each Champion NFT was airdropped to the randomly selected NFP holders at no cost to them to enhance their avatar, the companies said in a joint media release.

"At Tafi, we are continually striving to push the boundaries of what is possible with NFTs, and our latest partnership with Champion is another great achievement," said Preston Woo, chief strategy officer at Tafi. "NFP holders who received Champion airdrops will not only collect iconic Champion products for their NFP avatars, but will also own an exclusive piece of digital fashion and personalisation."

NFP, an NFT collection developed by Tafi, features 8,888 unique female and non-binary PFP avatars, artistically rendered in a hyper-real style. Each NFP holder receives a 3D model of their avatar, which will have the potential to be used across multiple digital environments including video conferencing, gaming, animation, VR/AR and are fully rigged for motion capture.

"We are excited to bring this NFT apparel and accessory collection to Tafi's NFP avatar holders," said Jonathan Ram, president of Global Activewear at Champion Athleticwear. "Champion is known for giving consumers the confidence to express themselves, and we're proud to extend this to digital fashion innovation. This is another way that Champion gives consumers the confidence to express themselves. Our partnership with Tafi builds on our leadership position in digital innovation in apparel."

This is the second NFT collaboration between Tafi and Champion. In March 2021, both companies launched the Champion 2021 Spring Collection for Non-Fungible Tokens and Samsung Galaxy's AR Emoji. The collaboration enabled customers to own digital pieces of Champion's iconic collection.

Fibre2Fashion News Desk (KD)